GoMining x Jacob & Co.

GoMining x Jacob & Co. is a collaboration between two brands that combines luxury watchmaking with Bitcoin mining.

The project required a unified visual system across digital and physical touchpoints, including landing pages, social media assets, email campaigns, print materials, and event branding. Designed for GoMining. All rights reserved by GoMining and Jacob & Co.

The main challenge was bringing together two brands with fundamentally different audiences, visual languages, and expectations. Jacob & Co. communicates exclusivity, craftsmanship, and luxury. GoMining focuses on technology, performance, and the crypto community.

As a designer, my role was to create materials that felt authentic to both audiences while maintaining a consistent identity for the collaboration.

Rather than forcing both brands into a single visual language, I adapted communication to each audience.

For Jacob & Co. users, materials emphasized premium textures, minimal layouts, and product craftsmanship.

For the GoMining audience, visuals became more dynamic and expressive, highlighting technology, mining performance, and digital ownership.

A physical extension of the launch campaign, translating digital value into a tangible experience. Designed to resonate with both luxury collectors and crypto-native audiences.

The result was a flexible visual system that worked across multiple channels and formats, allowing the collaboration to speak to two distinct audiences without losing consistency.