GoMining in-house
Designed for GoMining. All rights reserved by GoMining
Senior Brand Designer
For over three years, I worked as an in-house Senior Brand Designer at GoMining, a global Web3 company building products around Bitcoin mining and digital ownership.
My role covered the entire marketing ecosystem - from landing pages and advertising campaigns to investor presentations, international events, merchandise collections, and strategic partnership launches.
Working across multiple teams and markets, I helped maintain a consistent visual identity while supporting the company's rapid growth and evolving product portfolio.
Overview
I was responsible for designing and maintaining marketing materials used by acquisition teams, product marketing, partnerships, events, business development, and investor relations.
The work spanned digital and physical environments, requiring a scalable visual system capable of supporting hundreds of campaigns simultaneously.
GoMining operates at the intersection of cryptocurrency, technology, and consumer products. As the company expanded globally, the demand for high-quality visual communication increased across every customer touchpoint.
Performance Marketing
A significant part of my work involved supporting acquisition and growth teams through high-performing creative assets.
The challenge was balancing performance objectives with brand consistency while producing assets at scale.
I designed static advertisements, campaign visuals, promotional banners, App Store and Google Play screenshots, and marketing materials for product launches.
Landing Pages
Marketing landing pages played a key role in product launches, campaigns, partnerships, and event activations.
I designed over 100 landing pages focused on communicating complex Web3 products in a clear, accessible, and conversion-oriented way.
Investor & Business Presentations
Clear communication is essential in a rapidly evolving industry.
I designed presentations for investors, partners, internal teams, and business stakeholders, translating complex information into structured and visually engaging narratives.
Global Events & Exhibitions
Beyond digital products, I contributed to GoMining's presence at major international conferences and industry events.
My work included exhibition stand design, event branding, printed materials, promotional assets, and supporting visuals for conferences such as:
Merch & Print
I also designed merchandise collections and printed materials used for marketing campaigns, community engagement, and international events.
Outcome
Over three years at GoMining, I helped build and maintain a scalable visual ecosystem that supported the company's global marketing efforts.
By combining design systems, campaign development, partnership branding, and event design, I contributed to a consistent brand experience across thousands of assets and multiple markets.
The result was a flexible design framework capable of supporting rapid growth while maintaining visual quality, clarity, and brand recognition.